E-commerce is clearly more dependent on photography than any other kind of sales channel, because it breaks from the traditional ‘ bricks and mortar’ shopping experience. Consumers cannot simply walk into a store, pick up, sit on, sit in or even taste the product they are interested in, before making the purchase. An e-commerce website needs to convey all the same information through a variety of narrower mediums, primarily photographs, words and video.
Invest in good photography as a key component to your e-commerce project. Consider one of our trusted photographers, with whom you can clearly outline your vision for the store.
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